Direct Marketing - for the philanthropic organization requires a sophisticated strategy that integrates all the tools now available for the support of a non-profit agency.
How we can help:
- develop a strategic direct marketing plan
- analyze and evaluate your potential donor/client base
- implement list segmentation and enhanced mail schedules
- explore gift upgrading and monthly gift plans
- conduct direct marketing performance analysis and database analytics
- design processes for an annual giving campaign that maximize returns and minimize costs
- build budgets based on potential returns from direct mail
- network with direct marketing industry leaders
- cultivate one-to-one relationships with your constituents to build your major gifts and planned giving programs
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